The world's first moisturizing ingredient"Cuticle corset" containing fermented nano oil andCellulose nanofiberwas jointly developed by a tripartite manufacturer of hair care products" ririQ Premium Shampoo & Treatment"

MARVELOUS Inc.
Asahikawa National College of Technology
Nippon Paper Industries Co.,Ltd.

MARVELOUS Co., Ltd. (Asahikawa City, Hokkaido, Representative Director: Koichi Shimizu), Asahikawa National College of Technology (Location: Asahikawa City, Hokkaido, Principal: Toshifumi Igarashi), Nippon Paper Industries Co.,Ltd. (head office : Chiyoda-ku, Tokyo, President: Toru Nozawa) are"ririQ Premium Shampoo & Treatment"We jointly researched and developed it. MARVELOUS Co., Ltd. will commercialize it and will be available for pre-sale on the Shop Channel broadcast on Saturday, June 11, 2022.

The cuticle corset is a moisturizing ingredient that combines fermented nano oil (patented technology of MARVELOUS Co., Ltd.) and CNF "Selenpia®" from Nippon Paper Industries Co.,Ltd. " ririQ Premium Shampoo, Treatment" is the world's first hair care product with a cuticle corset. *1

*1 According to MARVELOUS

●Three features of ririQ Premium Shampoo and Treatment

・Contains the world's first ingredient cuticle corset to improve moisturizing and hair strength.

・You can repair the cuticle of your hair and aim for a silky feel and shine.

・Make daily hair styling fun with hair care products that allow you to feel the effect immediately.

Koichi Shimizu of MARVELOUS Co., Ltd., which developed it, has been a hairdresser for 16 years and has faced the hair problems of approximately 80,000 people. Hair coloring and perming lose 80% of the beauty ingredients in the hair, which can cause hair problems such as dryness and breakage that were not present when you were young.

In addition, in the face of masks that hide the mouth of the coronavirus pandemic, the impression of hair is more important, and the demand for hair care products is increasing more than ever.

In order to make your hair look beautiful, which has many troubles, I want you to be easy and beautiful and have confidence in your hair even in your mask life.

Based on this thought, Asahikawa National College of Technology and Nippon Paper Industries Co.,Ltd. jointly engaged in research and development based on the sharing of knowledge ofCellulose nanofiber "cellenpia ®" of bio-newinnovative materials,"Women can gain confidence in their hair" With the motto, MARVELOUS Co., Ltd. has now commercialized it.

Hair care products containing cuticle corsets"ririQ Premium Shampoo, Treatment" will be released on June 11 (Sat) in advance at the corner of"Premonition of a hit", one of Japan's largest TV shopping and shop channels, and will be released on June 22 (Wednesday) We will start selling it on MARVELOUS Co., Ltd.'s e-commerce site and beauty salon.