Three companies jointly developed"Sake Hand Balm Kokushi Warriors"containing sake andbiomassmaterial"cellenpia® "
Takasago Sake Brewery Co., Ltd.
MARVELOUS Inc.
Nippon Paper Industries Co.,Ltd.
Takasago Sake Brewery Co., Ltd. (Location: 17-chome, Miyashita-dori, Asahikawa City, Hokkaido, hereinafter referred to as "Takasago Sake Brewery"), MARVELOUS Co., Ltd. (Asahikawa City, Hokkaido, Representative Director: Koichi Shimizu, hereinafter referred to as"MARVELOUS”), Nippon Paper Industries Co.,Ltd. (head office : Chiyoda-ku, Tokyo, President: Toru Nozawa, hereinafter referred toas "Nippon Paper Industries") has jointly developed a new hand balm that combines sake*1 and Cellulose nanofiber*2, which is abiomassmaterial. Born in collaboration with "Kokushi Warriors”and MARVELOUS's beauty product manufacturingknow-how, Nippon Paper Industries CNF"cellenpia®"Sake Hand Balm Kokushi Musou" will be available for a limited time on Takasago Sake Brewery's e-commerce site and direct sales store from September 1, 2022 (Thursday).
In response to the increase in demand for sake-based cosmetics (packs, lotions, etc.) over the past few years, Takasago Sake Brewery has developed handmade cosmetic soaps using "plum wine, sake, rice koji, sake lees" in collaboration with MARVELOUS since 2015, and continues to sell them today. This time, as a new skin care product, Nippon Paper Industries, which has amillin Asahikawa City, Hokkaido, based on sake "Kokushi Warriors" joined in and developed a hand balm jointly by the three companies. At room temperature, it has a slightly harder texture than cream, but when warmed on the skin, it instantly melts softly and turns into a thick oily form. Because it is moderately viscous, it stays on the surface of the skin and adheres to it, allowing moisture and beauty ingredients to penetrate slowly*3 into the wrapping effect.
The scent is refreshing, and we have selected a soothing scent that makes you feel like you are drinking alcohol in a wooden masu. This hand balm is a hand balm that makes use of the ingredients of sake "National Warriors Unparalleled", which is brewed with underground water from the Daisetsuzan Mountains and Hokkaido rice without sparing any effort, and the amino acids contained in sake become a component of the stratum corneum of the skin, locking in moisture and moisturizing the skin.
In addition to the growing demand for sake among men, Takasago Sake Brewery aims to make products that can be easily purchased by men, as the main purchasing group of sake is men. Using more than 99% of natural ingredients as raw materials, we aimed to create a hand balm that is infinitely gentle on people and the future. For men who often drive a car at work or touch computers and smartphones, the stickiness of hand care products was a bottleneck, but the"cellenpia®”that is included in the hand balm this time is "moisturizing but not sticky". It can be said that it matches not only women but also men.
*1*2 Formulated as a moisturizing ingredient
*3 Up to stratum corneum
■Product Overview
Product Name : Sake Hand Balm Kokushi Musou
Release date : Thursday, September 1, 2022
Contents : 15g per piece
Price : 880 yen 〈tax included〉
Sales destination : Takasago Sake Brewery direct sales store, e-commerce site
URL : https://takasagoshuzo.com/