Seisen Women's University and Nippon Paper Papylia Co., Ltd. “BIOFEAT. ”series spin-off product 'Mayu Hand Cream' ~Sales start from February 14~
Seisen Women's University
Nippon Paper Papylia Co., Ltd.
Professor Toru Anzai of the Department of Global Citizenship, Faculty of Letters, Seisen Women's University (Shinagawa-ku, Tokyo, President: Takahiro Saeki) and Nippon Paper Papylia Co., Ltd. (Chiyoda-ku, Tokyo,President and Representative Director: Yasuhiko Nishiguchi) have collaborated with industry and academia to launch the ethical skin care brand "BIOFEAT. ”series spin-off cosmetics' Mayu Hand Cream'have developed. It will be sold in limited quantities at BIOFEAT.'s official online shop from February 14th (Tuesday). (Pre-orders will be accepted from February 7 (Tuesday))
[Outline of Industry-Academia Collaboration]
In the Anzai Toru Seminar, we practice"Learning outside the classroom”and actively cooperate with various companies and regions. The seminar sympathized with environmentally friendly manufacturing and contactedNippon Paper Papylia Co., Ltd., and the company, which expects the sensibilities of Generation Z female college students, decided to work on product development through industry-academia collaboration.
Starting with learning about the marketing framework at the kick-off meeting in May 2022, after a mid-term consultation meeting in June and a planning presentation in July, the policy of"Amulet cosmetics”was established in September, and after discussions with the company from October, the card design to accompany the packaging and products was decided. I have been working on developing marketing plans for new products.
[The planning concept of the hand cream is "Mayu"]
◆Thoughts put into the product
Focusing on the joy of finally increasing the opportunities for"Face-to-face" and "handshake", I thought of a hand cream that would be"As a talisman for new encounters”.
Like a talisman, this hand cream is a hand cream that you should always have by your side on important occasions. This product was designed as"Mayu Item"when shaking hands with superiors or business partners, exchanging business cards, or holding hands with someone you like.
The eco-friendly materials, smooth feel, and scent of yuzu create a sense of security, and it is expected that the moment you think about the other person instead of just taking care of yourself will evoke a sense of happiness and become a talisman for new encounters.
◆Significance of product development
This project will be the first full-scale product development of industry-academia collaboration between Seisen Women's University andNippon Paper Papylia Co., Ltd.. For students, they can acquire problem-solving, planning,Planskills, and above all, it is an extremely valuable experience to be involved in the planning, development, and sales of real products that will be released into the world. The company also expects product development and marketing (such as dissemination on social media) that incorporates the sensibilities of young female college students, who are said to be Generation Z.
◆Product Overview
Product Name: BIOFEAT.
Type: Hand Cream
Capacity: 30g
Fragrance: Yuzu scent
Manufacturer: Nippon Paper Papylia Co., Ltd.
Selling price: 1,300 yen (excluding tax)
Sales method: BIOFEAT.official online shop https://papylia.jp/
Sales schedule: Pre-orders will be accepted from February 7, 2023 (Tuesday), and shipments will start on February 14 (Tuesday)
Features: Contains Nippon Paper Industries wood-derived material"cellenpia ®", and is a hand cream with a moist feel, non-greasy, and smooth feel.
[About BIOFEAT.]
Nippon Paper Papylia Co., Ltd.announced in October 2021 that it will launch its ethical skin care brand". ”BIOFEAT." ”is a coined word for BIO (bio) and FEAT. (abbreviation for featuring), and the company has newly developed it with the concept of "forest, skin,” Not only the quality of the product, but also the nanotechnology andbiomassproducts of the paper company are made using materials, which are close to people, and are kind to the environment, skin and nature, making it a clean beauty brand.
[About Nippon Paper Papylia Co., Ltd.]
Nippon Paper Papylia Co., Ltd.is responsible for the specialtyPaper Business, which is one of the core businesses of NIPPON PAPER GROUP. Since its inception, we have developed our strengths in advanced thin foliage technology and our unique technology that has led Japan's machine-made washi paper, and we have honed our thin foliage, specialty paper, and functional products businesses, as well as the cosmetics filling business and the development of skin care brands.
[Department of Global Citizenship About Toru Anzai Seminar]
Under the guidance of Professor Toru Anzai of the Department of Global Citizenship, Faculty of Letters, Seisen Women's University, he is exploring how to design society and business in the future while learning"Planning power", "action power", "collaboration ability". Currently, 15 4th graders and 15 3rd graders belong to the group, and they are practicing"Learning outside the classroom" in cooperation with society such as companies and communities.
[Related Links]
●Nippon Paper Papylia Co., Ltd.website
https://www.papylia.com/
●BIOFEAT. Introduction page: https://biofeat.papylia.jp/biofeat/
●Seisen Women's University official website
https://www.seisen-u.ac.jp/
●Department of Global Citizenship, Faculty of Letters
https://www.seisen-u.ac.jp/department/undergraduate/global/
●Anzai Seminar, Department of Global Citizenship, Faculty of Letters (University official website news)
● Anzai Seminar, Department of Global Citizenship"Gender bias and future wedding projects for Generation Z"(2022.11.21.)
https://www.seisen-u.ac.jp/news/nid00001454.html
● Students of the Department of Global Citizenship conducted"Numata charm dissemination project discovered by female college students in Tokyo”(2022.11.16.)
https://www.seisen-u.ac.jp/news/nid00001455.html
● Anzai Seminar of the Department of Global Citizenship proposed a project for Hotel Nikko"Tsukuba SDGs Tour”(2022.9.12.)
https://www.seisen-u.ac.jp/news/nid00001383.html
● Anzai Seminar of the Department of Global Citizenship Proposes a Plan to Revitalize a Large Dining Bar to the Mitsubishi Estate TOKYO TORCH Division (2022.8.18.)
https://www.seisen-u.ac.jp/news/nid00001376.html
● Industry-Academia Collaboration on Environmentally Friendly Product Development at the Seminar by Professor Toru Anzai, Department of Global Citizenship (2022.6.1.)
https://www.seisen-u.ac.jp/news/nid00001289.html