"Kokorogami Botanical Hair Mist”
~Contains the moisturizing ingredient “Cuticle Corset ”that combines MARVELOUS's fermented nano oil and Nippon Paper Industries Cellulose nanofiber “cellenpia (R)”~
Apish Corporation
MARVELOUS Inc.
Nippon Paper Industries Co., Ltd.
Apish Co., Ltd. (head office : Shibuya-ku, Tokyo, President: Tetsuya Sakamaki, hereinafter referred to as"Apish”), MARVELOUS Co., Ltd. (head office : Asahikawa City, Hokkaido, President: Koichi Shimizu, hereinafter referred to as"MARVELOUS”),Nippon Paper Industries Co., Ltd. ( head office : Chiyoda-ku, Tokyo, President: Toru Nozawa, hereinafter referred to as "Nippon Paper Industries”) is a subsidiary of MARVELOUS's fermented nano oil and Nippon Paper Industries Cellulose nanofiber"cellenpia (R)”. We have jointly developed"Kokorogami Botanical Hair Mist”with moisturizing ingredients"Cuticle Corset”.
This product will be available from March 10th at Apish's stores and e-commerce sites, which manage beauty salons and sell hair care products. After trial sales from December 2022, it has been officially launched as one of Apish's"Kokorogami”series.
Apish's"Kokorogami”series is a botanical hair care product that "colors and accompanies the happiness of everyday life", and this hair mist is characterized by its smooth fingering and leading to light and firm bare hair. Uniquely developed ingredients*1 and 2 repair cuticles damaged by color or perm, giving hair firmness from root to tip and silky shiny hair. The heat from a hair dryer or curling iron binds to the hair components, making it very compatible. By using it before home care treatment, it helps the treatment penetrate. It also goes well with hair oil and hair milk.
The"Cuticle Corset”used in this product is a moisturizing ingredient developed in 2022 by combining Nippon Paper IndustriesCNF "cellenpia(R)”with MARVELOUS' patented technology fermented nano oils as raw materials. Fermented nano oils have the effect of leading to dense hair that locks in nutrients and moisture, and the use of "cellenpia (R)”improves moisturizing properties and reduces the amount of static electricity in the hair.
*1: Sunflower seed oil fatty acids (moisturizer)
*2: cellulosegum (moisturizer)
■Product Overview
Publisher: Apish Co., Ltd. (Contact: 03-5766-3605)
Product Name: Kokorogami Botanical Hair Mist
Release Date: March 10, 2023
Contents 150ml
Price 2,640 yen <tax included>