Nippon Paper Crecia Co., Ltd.and Lasiina Begin Collaboration to Provide Femtech Services for Minor-Grade Incontinence
Nippon Paper Crecia Co., Ltd.
Lasiina Corporation
NIPPON PAPER GROUP Nippon Paper Crecia Co., Ltd. (head office : Chiyoda-ku, Tokyo,President and Representative Director: Kazumori Fukushima, hereinafter referred to as"Nippon Paper Crecia Co., Ltd.”) and Lasiina Co., Ltd. (head office : Shinagawa-ku, Tokyo, Representative Director: Ryutaro Nomasa, hereinafter referred to as"Lasiina”agreed to start a collaboration to"provide femtech services for light incontinence”. Lasiina is promoting the Ministry of Economy, Trade and Industry"Reiwa 3 Large Corporate Human Resources New Business Creation Support Project (Seconded Start-up)”It is a start-up company that started a business while Fujitsu Limited (hereinafter referred to as Fujitsu) employees were enrolled in it.
The"Femtech Services for Light Incontinence”that the two companies aim to jointly build is Nippon Paper Crecia Co., Ltd.women's water absorption care product 'Poise ®'. Equipped with a light incontinence sensor and a detection device developed by Lasiina, the pad is monitored in real time via a smartphone, and AI estimates the occurrence of leaks and the timing of replacement, and notifies the user. We will start demonstration experiments for medical institutions by October 2023 and aim to provide the product as soon as possible.
Light incontinence (urinary leakage) is more likely to occur in women with a shorter urethra than men, and is mainly caused by loosening of the pelvic floor muscles due to aging and pregnancy and childbirth, weakening the ability to support the bladder and opening the urethra, and more than 40% of women over the age of 40 experience it (according toNippon Paper Crecia Co., Ltd.). People with urine leakage symptoms often have problems in their daily lives, such as constantly worrying about the toilet while going out, refraining from drinking water because they are worried about urine leakage, and not being able to enjoy fashion because they cannot grasp"How much is leaking”even if they feel leaking.
Nippon Paper Crecia Co., Ltd.is Japan's first napkin-type water-absorbent care product "Poise ®”Since its launch in 1994, we have listened to the voices of women suffering from urine leakage and have been improving every day to create better products. By utilizing the manufacturing technology we have cultivated so far for special water absorption care products and developing sensor-equipped pads with excellent light incontinence sensing, we will establish this manufacturing technology and sales system in the future and accelerate our entry into the femtech field.
The detection device for light incontinence developed by Lasiina is designed so that even thin bottoms do not affect the outerwear. The device's easy-to-put on and detachable design, faster response to urine leak detection, and increased degradability reduce urine leakage anxiety when you're on the go, allowing you to focus on work and activities.
In the future, we will develop services that take women's lifestyles into consideration, such as providing a subscription-based service that automatically delivers water-absorbing care products to their homes at the right time in response to users' symptoms and pad replacement status.
In addition, Fujitsu provides a new cloud-based platform for the utilization of medical and health data in the medical field"a secure data platform for handling sensitive personal information (Personal Health Records (PHR)) such as urine leakage data.”We plan to use it.
The two companies aim to respond to the concerns of women of all ages with light incontinence and contribute to improving the quality of life and quality of life.