"Resilient Life Project”will be launched on September 1
~Aiming for 100 years of overcoming any risk and becoming more prosperous~
I-Resilience Inc.
Tiger Thermos Co., Ltd.
Nippon Paper Industries Co., Ltd.
Nippon Paper Crecia Co., Ltd.Co.
Hakuhodo Corporation
Nationalresearch laboratory of Science and Technology for Disaster Prevention
Mynavi Inc.
Mitsubishi Researchresearch laboratory, Inc.
Yomiuri Shimbun Tokyohead office
From September 1, 2023 (Friday), I-Resilience Co., Ltd. (hereinafter referred to as I-Resilience), Tiger Thermos Co., Ltd., Tokio Marine & Nichido Fire Insurance Co., Ltd., Nippon Paper Industries Co., Ltd.,Nippon Paper Crecia Co., Ltd., Hakuhodo Co., Ltd., National Researchresearch laboratoryfor Disaster Prevention Science and Technology, Mynavi Co., Ltd., Mitsubishi Researchresearch laboratory, The 10 corporations of the Yomiuri Shimbun Tokyohead office (in alphabetical order) will launch"Resilient Life Project”, which aims for a 100 years of overcoming any risks and becoming more prosperous on the occasion of the 100th anniversary of the Great Kanto Earthquake.
This project aims to increase resilience (adaptability, resilience, and the ability to learn lessons and connect them to a cycle of growth and prevention) to overcome the difficulties created by all risks, including natural disasters and risks caused by society and individuals, and to realize a richer life.
As a co-creation project between companies and research institutions, we will take action such as (1) continuous dissemination of information through various media, (2) promotion of cooperative communities with local governments and companies, (3) development and certification of products and services, and (4) research and development related to resilient life.
On the occasion of the launch of "Resilient Life Project", I-Resilience Advisor Haruo Hayashi (Professor Emeritus, Kyoto University), President andPresident and Representative DirectorMakoto Kobayashi, and representatives of participating corporations took the stage"Bosai Kokutai 2023 (The 8th National Conference for the Promotion of Disaster Risk Reduction)”to be held on Sunday, September 17."A lifestyle called resilient life that coexists with risks and aims for a prosperous 100 years”will be a talk session.
1. Project Background: The Need to Increase Resilience
On September 1, 2023, 100 years have passed since the Great Kanto Earthquake, which caused enormous damage, with approximately 105,000 people dead and missing. In the future, with the Nankai Trough earthquake and the Tokyo metropolitan earthquake expected to occur, wind and flood damage, snow and ice disasters, and landslide disasters have tended to become more frequent, severe, and widespread in recent years against the backdrop of climate change, and the difficulties faced by consumers, such as disaster damage and evacuation, areForecastto increase further. In fact, despite having 0.25% of the world's land area, Japan is a major natural disaster country*Note1 that accounts for 16% of the world's total natural disaster damage. Nevertheless, for example, 40.8% of people work on"Food and water stockpiles”as a preparedness, and 35.9% of"Fixing furniture, etc.”. *Note2
On the other hand, due to changes in the world situation and the rapid advancement of technology, society and living environments are undergoing major changes. In the midst of rapid change, there are many difficulties created by risks caused by society, such as network disasters and environmental pollution, as well as risks caused by individuals related to physical and mental health and career development. In addition, in Japan, where society and living environments are undergoing major changes due to population decline, aging, and declining food self-sufficiency rates, it is urgent to enhance resilience to overcome the difficulties created by all risks in order to achieve a prosperous life.
*Note1 (Source) Cabinet Office HP *Note2 (Source) Reiwa 5th Edition Disaster Prevention White Paper
2. What is resilient life?
It is a new lifestyle that aims to realize a richer life by increasing"Resilience”to overcome the difficulties created by all risks, including the risk of natural disasters, the risks caused by society, and the risks caused by individuals.
Although the risks caused by each are different, we believe that increasing resilience in daily life to overcome all difficulties starting from the individual will increase the power of self-help through raising individual awareness and mutual assistance through cooperation between local governments and companies, and as a result, it will also lead to a higher level of response to natural disasters.
3. Project Statement
4. Comments from representatives of participating companies and organizations
Advisor of I-Resilience Co., Ltd. / Professor Emeritus, Kyoto University Haruo Hayashi
In the first half of the 21st century, disasters of catastrophic scale, such as the Nankai Trough earthquake and the Tokyo metropolitan earthquake, are predicted. On the other hand, in Japan, where the population continues to decline, the ability to help oneself and mutual assistance decreases due to the aging of the population, and public assistance becomes more severe due to a decrease in tax revenue due to a decrease in the working-age population. Under such circumstances, mutual assistance, which is mutual assistance based on the system, and self-help by expanding the quality of market services are promising as measures to enhance resilience. Both require the power of the private sector and the power of each of us. Your need for "Resilient Life Project”is here.
I-Resilience Co., Ltd. President and Representative Director Makoto Kobayashi
I-Resilience is a company established with the desire to protect and further develop"Activities”through investment from NIED, Inc. In order to realize this aspiration, we will promote the"Resilient Life Project”launched on the occasion of the 100th anniversary of the Great Kanto Earthquake together with many people to enhance the resilient life of consumers, organizations, and society, and create a society where everyone can lead a prosperous life.
Tiger Thermos Co., Ltd. Director Akiko Asami
Tiger Thermos decided to participate in the Tiger Vase because it sympathizes with the lifestyle advocated by"Resilient Life Project”that can be used both in daily life and in the event of a disaster. In order to realize that lifestyle, we announced today as a model to commemorate the 100th anniversary of our founding,"Magic Furnace Rice”, which can cook rice without electricity if there is a part of thePaper, and we will start pre-orders on the official online site. We will continue to promote the dissemination and development of such resilient products.
Tokio Marine & Nichido Fire Insurance Co., Ltd. dX Promotion Department Business Design Office Manager /
I Resilience Co., Ltd. Director Atsushi Kawatani
The vision of the Resilient Life Project is in line with Tokio Marine & Nichido's managementMission, which aims to contribute to a prosperous and comfortable social life and economic development through the provision of"Safe and secure”. Through insurance services and initiatives that provide peace of mind and security for everyone, we will contribute to the strengthening and penetration of"Resilience”.
Nippon Paper Crecia Co., Ltd. Director, General Marketing Corporate Planning Division, Naoko Takatsu
In Japan, which is a disaster-prone country, thethe Companyproducts we handle are essential for daily life as well as in the event of a disaster. In addition, we believe that theNIPPON PAPER GROUPis developing a business model that makes full use of sustainablewood resourcesis of great significance in taking resilient disaster countermeasures. Based on this project, we would like to provide"Papermade with paper”toNIPPON PAPER GROUPbased on the prediction of natural threats.
Hakuhodo Co., Ltd. Executive Officer Ritsu Iseki
the Companyof"Consumer Idea", we aim to create value through deep insight into consumers and solve manySocial Issuestogether with our partners. In theForecastof many difficulties due to the risk of natural disasters in Japan and the daily risks associated with the rapid changes of the times, we believe thatthe Companyis our mission to infiltrate andEmployee Retentiona new way of life"Resilient Life”and pursue the enrichment of consumers.
Senior Researcher, National Institute of Scienceresearch laboratoryand Technology for Disaster Prevention, Kentaro Tabata
In order to protect our lives from frequent and severe natural disasters, it is important for each of us and the community to acquire reliable disaster prevention capabilities and improve the quality of"Resilience”. Through this"Resilient Life Project”, we hope that a new lifestyle that can overcome all kinds of difficulties will permeate each and every person, making life richer, and in turn, the quality of the resilience of society as a whole to natural disasters will increase. NIEDS will also cooperate with this project as a research partner.
Mynavi Co., Ltd. Director Managing Executive Officer Tatsuya Nishi
the Companyhas"Facing the potential of each person and creating a world where the future can be seen.”as our purpose. We believe that bringing people the power to overcome all risks will help guide society to"A world where you can see the future”. We will play a part in the methods and perspectives that can only be done by the Company,"Reliant Life Project”.
Mitsubishi Researchresearch laboratory , Inc. Senior Executive Officer Hiroshi Iwase
the Companytakes"Solving Social Issues and Co-Creating a Prosperous and Sustainable Future”as our mission and aims to"Continuing to question the future and pioneering social change”. Our previous research has shown that the key to realizing a disaster-resilient society is to support reasonable disaster prevention behaviors that are integrated into the lifestyles of diverse people. "Resilient Life Project”to make it happen.
Yomiuri Shimbun Tokyohead office Disaster Prevention Nippon Editor-in-Chief Yoko Harihara
The Yomiuri Shimbun has been focusing on disaster prevention and mitigation-related projects. One of the pillars is the operation of both websites:'Disaster Prevention in Japan', which disseminates familiar disaster prevention topics rooted in daily life, and'Disaster Prevention Nippon+', which has the theme of disaster prevention response by companies and local governments. In collaboration with "Resilient Life Project”, we would like to further expand the content and widely convey to readers the wisdom of overcoming various risks'Supple'.
*In addition to the above founding members, we will continue to actively recruit partner companies and organizations. For details, please contact the management office below.
5. Special site
https://resilient-life-project.i-resilience.co.jp/
6. Management Secretariat (contact for inquiries regarding this matter)
I-Resilience Inc.
Resilient Life Project Secretariat
Email address: rlp@i-resilience.co.jp
7. Talk session at Bosai Kokutai 2023
"Resilient Life Project "will participate in" Bosai Kokutai 2023”held at Yokohama National University on Sunday, September 17, and will hold a 90-minute talk session on future activity prospects with project participating corporations. If you would like to be interviewed, please contact the management office in advance.
Overview of Bosai Kokutai 2023
●Name: Bosai Kokutai 2023 (The 8th National Conference for the Promotion of Disaster Prevention)
●Theme "Preparing for the next 100 years ~ Learning from the past and passing on to the next generation~”
●Organizer: National Convention for the Promotion of Disaster Risk Reduction 2023 Executive Committee (Cabinet Office, Disaster Prevention Promotion Council, National Council for the Promotion of Disaster Prevention)
●Cooperation: Kanagawa Prefecture, Yokohama City, Yokohama National University
●Date and time: Sunday, September 17, 2023 10:00~18:00, Monday, September 18, 2023 10:00~15:30
●Venue: Yokohama National University (HP: https://www.ynu.ac.jp/)
●Target audience: Those who are interested in disaster prevention and want to learn
●Admission fee: Free
●Number of participants: Approximately 12,000 on-site visitors and more than 11,000 online views are expected
●Website https://bosai-kokutai.jp/2023/
Talk session by "Resilient Life Project”
●Theme
"A lifestyle called resilient life that aims for 100 years of overcoming any risks and becoming richer”
●Date and time: Sunday, September 17, 2023 14:30~16:00
●Venue: Yokohama National University Faculty of Education Lecture Building No. 7 1F Lecture Room 101