These are links for moving within this page

Information Sustainability Paper& BoardPaper

Kyukamura Norikura Kogen Starts Recycling of Paper Cups Used in Cold Water Service In collaboration with NIPPON PAPER GROUP, we aim to realize acirculation-oriented society together with our customers.

Kyukamura Norikura Kogen
Nippon Paper Industries Co., Ltd.

Resort Hotel "Kyukamura Norikura Kogen" located in Chubu Sangaku National Park, at the southern tip of the Northern Alps (Location: 4307 Azumi, Matsumoto City, Nagano Prefecture Manager: Takashi Suzuki) and Nippon Paper Industries Co., Ltd. (head office : Chiyoda-ku, Tokyo,President and Representative Director: Toru Nozawa) are In September 2024, we will start recycling paper cups used in Kyukamura Norikura Kogen.



◆Background of introduction

Until now, Kyukamura Norikura Kogen used 100% pulp Papercups for the cold water service provided in the lobby and men's and women's changing rooms, and it was a problem that it was disposable.

Used foodpaper cartonsare defined by the Waste PaperRecycling Promotion Center from technical perspectives such as how to extract paper fibers from materials that have been compounded and waterproofed by pasting plastic to paper, treatment of plastic remaining after paper fibers are removed, and from the perspective of hygiene such as stains and odors of food residues adhering to the containers. Waste PaperIt is designated as a contraindicated item in the classification and is currently incinerated as general garbage.

In order to solve this problem, Nippon Paper Industries has used the recycling technology it has cultivated over many years to separate the plastic and paper that are glued to the surface of the paper cup into their respective materials, and refined the technology to extract recycled paper fibers to achieve recycling.

Based on the cooperation between the two companies, after submitting samples of paper cups and confirming with the local government, the paper cups used by Kyukamura Norikura Kogen in the cold water service were properly sorted and collected, and recycling was made possible by using a system built by NP Trading, a member of NIPPON PAPER GROUP, that can be collected even in small lots.

In the future, we will also consider upcycling initiatives such asPapercups and eco-bags, aiming to promote resource recycling and reduceCO2 emissions.

◆Image of recycling

◆Kyukamura Norikura Kogen

A vacation village in Norikura Kogen, Nagano Prefecture, located in the Chubu Sangaku National Park. Highland resort hotel located at an altitude of about 1,600 meters. "Kamikochi", "Norikura Tatamidaira", "Norikuradake" It is an all-season resort where you can enjoy skiing in winter. After activities such as stargazing and highland trekking while looking at the starry sky, please relax at Norikura Onsen.

Location: 〒390-1520 Nagano Prefecture Matsumoto City Azumi 4307

Manager: Takashi Suzuki

URL: https://www.qkamura.or.jp/norikura/



◆Resort that excites you naturally Kyukamura

A resort hotel located in an excellent natural environment such as national parks and quasi-national parks that represent Japan's scenery. Under the concept of"Nature-Thrilling Resort", the 35 vacation villages provide a place to experience the unique charm of the area, such as cuisine that makes the most of local ingredients and programs to interact with the nature, culture, and history of the region, providing all guests with a moment that naturally excites their hearts.