Innovative cattle feed"Genki Morimori (R)”demonstration experiment results announced!
~Dairy Kingdom Co., Ltd. pioneers the future of sustainable dairy farming and local cultural inheritance~
Dairy Kingdom Co., Ltd.
Spec Holder Inc.
Nippon Paper Industries Co.,Ltd.

[Overview]
Dairy Kingdom Co., Ltd. (Headquarters: Tanna, Shizuoka Prefecture, Representative Director: Satoru Nishimura) is pleased to announce the launch of the innovative feed for cattle"Genki Morimori" in collaboration with Spec Holder Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Yasutaka Ohno) and Nippon Paper Industries Co.,Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Toru Nozawa) to support the creation of a food tech and health tech business in Shizuoka Prefecture. (R)”was conducted. As a result, it was confirmed that the milk yield and milk fat ratio were improved and the health status of the cows (the number of somatic cells and the number of live bacteria decreased), which was a major step towards strengthening the foundation of sustainable dairy farming management and inheriting local culture.
[Background and Purpose]
The domestic dairy industry is facing multiple challenges, including soaring feed prices, dependence on imports, weakening management base, and a shortage of workers. On the other hand, the traditional "Danna Milk" in eastern Shizuoka Prefecture has contributed to the development of domestic dairy farming against the backdrop of local resources.
[Dairy Kingdom Co., Ltd.] was established in 1997 with the aim of inheriting the local dairy culture and promoting organic farming,"Orache", realizing the fusion of innovation and tradition. This demonstration experiment is an initiative aimed at establishing a new sustainable dairy farming model through milk quality improvement in collaboration with local dairy farmers.
[Outline and results of the demonstration experiment]
■ Experimental period
[Before pay] Oct 2022~Sep 2023
[After salary] Oct 2023~Sep 2024
■ Evaluation indicators and results
[Milk Yield]
・Before salary: average 29.4 kg/day
・After salary: average 30.1 kg/day
→ Increase of approx. 0.7 kg/day
[Improvement of milk fat percentage]
・Before salary: 3.79%
・After salary: 3.96%
→ Quality improvement that leads to improved flavor and richness of products
[Future developments]
■ Technology optimization and expansion of adoption
Based on feedback from the field, we will improve the feed formula and further develop demonstration experiments.
■ Strengthening industry-academia-government collaboration
We will further promote cooperation with related companies, governments, and research institutes to contribute to the nationwide deployment of sustainable dairy farming models and the economic development of the Tanna region.
"As a result of feeding'Morimori(R)'in a demonstration experiment in cooperation with local dairy farmers, the health and productivity of the cows have improved, and both milk yield and milk fat percentage have improved. ”
"Genki Morimori(R)', which applies our'advanced papermaking technology, has had a significant effect on improving milk quality. We will continue to work on further technological innovation with the aim of reducing environmental impact and achieving both economic efficiency. ”
"Right now, Japan's livestock industry is facing many barriers. In particular, the current situation of relying on foreign countries for the majority of raw materials is a major challenge for the stable supply of the industry. In order to overcome this situation, it is extremely important to build a system that can stably produce and supply domestically. This initiative is positioned as the first step in this initiative, and we hope that various verifications will proceed nationwide based on the data obtained here. As a result, I strongly hope for a future in which the livestock industry as a whole in Japan will achieve sustainable development. ”
[Company Profile]
Dairy Kingdom Co., Ltd.
Location: 349-1 Tanna, Kannan-cho, Tagata-gun, Shizuoka Prefecture
Representative: Satoru Nishimura
Business: Dairy manufacturing, tourism ranch management, regional recycling-oriented agriculture
Spec Holder Inc.
Location: 2-2-1-6F, Marunouchi, Chiyoda-ku, Tokyo
Representative: Yasutaka Ohno
Business description: New business development support, strategic consulting, regional revitalization and corporate collaboration support
[Inquiries]
Dairy Kingdom Co., Ltd. TEL: 055-974-4192 Email: info@oratche.com
Spec Holder Co., Ltd. / Takahashi Email:shinji.takahashi@specholder.jp