Nippon Paper Industries Co.,Ltd. Collaborates with 5 Dairy Manufacturers Popular Picture Book Series“The Bears' School”Collaboration with Jackie
“capped paper cartons” Buy and win original goods“Let's open it with Jackie”Campaign starts on April 1, 2026
Nippon Paper Industries Co., Ltd.
Nippon Paper Industries Co., Ltd. (head office : Chiyoda-ku, Tokyo,President and Representative Director: Akira Sebe, hereinafter referred to as“the Company”) is committed to supporting dairy farming and dairy industries, expanding consumption of drinking milk, and capped paper cartons ”we will launch a campaign on April 1, 2026 in collaboration with five dairy manufacturers (Kumamoto Prefecture Dairy Cooperative Federation, Shin Sapporo Milk Co., Ltd., Daisen Dairy Agricultural Cooperative, Yamaguchi Kenraku Milk Industry Co., Ltd and Yotsuba Milk Products Co., Ltd.). In this campaign, we will collaborate with Jackie of the popular picture book series“The Bears' School” developed by Charaken Co., Ltd. (head office : Shibuya-ku, President and Representative Director, President and CEO: Hiroshi Kuroki), and Jackie will appear on the package of the target milk and milk drink.
■Background and Aim of this Project
Paper cartons with caps are“ easy to open and close”, “ easy to pour ”,“easy to put in the refrigerator ” And because it does not touch the spout directly, it is evaluated for“hygiene”. the Company want to spread the added value of this“capped paper cartonss”more widely and provide everyone with the experience of“easy to open”“easy to pour”. We aim to expand the market for dairy products and support the dairy and dairy industries.
■[Industry first]Sales promotion support model led by packaging material manufacturers
This measure is a business model in which the Company, a packaging material manufacturer, plans a collaboration with the popular picture book series“The Bears' School”and develops it in collaboration with dairy manufacturers participating in the campaign. By taking the lead in the use of IP (intellectual property),the Company realize promotion that transcends the boundaries of manufacturers. It increases visibility in stores and stimulates the purchase intention of consumers, especially those raising children.
■“Let's open it with Jackie”Campaign” Overview
From April 1, 2026, we will be running a consumer campaign where you can apply by purchasing only one of the eligible capped paper cartons products. Featuring Jackie from the popular picture book series“The Bears' School”, we support parents and children“（I poured it myself）”.
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Application Period |
April 1, 2026 (Wed)~July 15, 2026 (Wed) 23:59 |
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Eligible Products |
“Capped paper cartons”products from 5 dairy manufacturers (see target products below) |
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Prizes and Winners |
A total of 360 winners! |
| How to apply | Take a photo of the receipt of the purchase of the target product and upload it from the application form on the special campaign site to apply. *You can apply for one unit for each purchase of one target product. |
| Benefits | “Jackie's coloring book”can be downloaded from the special site |
■About the popular picture book series“The Bears' School”(https://the-bears-school.com/)
“The Bears' School”, which was used in this campaign, is a very popular picture book series that has sold over 2.31 million copies since the release of the first work in 2002. The story, which depicts the warm daily life of Jackie, a mischievous and mischievous girl, and her 11 kind older brothers, is loved by a wide range of people, especially the child-rearing generation. In this project, through the adorable appearance of Jackie and calf“milk”, we will convey the joy of drinking milk and the excitement of opening the cap.
■Inquiries about the campaign *The implementing company or store will not be able to answer any inquiries about this campaign.
“Let's open it with Jackie”Campaign Office
TEL：0120-245-235
Period: March 31, 2026 (Tuesday) ~ August 14, 2026 (Friday)
Reception hours: Weekdays 10:00~17:00 (excluding Saturdays, Sundays, and holidays)
■Future Development
the Company this campaign, we will promote the convenience of“capped paper cartons”, contribute to the comfortable eating habits of consumers, and contribute to the development of a sustainable dairy and dairy industry.