Press ReleasesFirst Instalment of Collaboration Between Nippon Paper Group and Coca-Cola Experience Nature Program in Marunuma Kogen Ski Resort Inviting 40 grade 4 to 6 elementary school children and their families to an event to be held on Saturday, March 1
Nippon Paper Industries Co., Ltd.
Coca-Cola East Japan (Representative Director and President: Calin Dragan) will hold the "Experience Nature Program in Marunuma Kogen Ski Resort" on Saturday, March 1, 2014, at the Marunuma Kogen Ski Resort, Katashina Village, Tone-gun, Gunma, operated by Nippon Paper Group. The event is part of the collaborative activities being carried out by Nippon Paper Group and the Coca-Cola System to maintain healthy forests that will nurture "bountiful water." Aimed at grade 4 to 6 elementary school children and their families, a total of 40 members of the general public are being invited to take part.
Nippon Paper Industries Co., Ltd. (President: Yoshio Haga) and Coca-Cola (Japan) Co., Ltd. (Representative Director and President: Tim Brett) concluded an agreement in October 2013 to engage in collaborative activities in the medium to long term in order to conserve and protect forest and water resources. This agreement will conduct collaborative initiatives in order to nurture "abundant water" and to maintain"healthy forests" by extending the Nippon Paper Group's knowledge in respect of forests and trees and Coca-Cola's knowledge in respect of water, and utilizing the experience of the two companies.
In terms of specific collaborative activities, the two companies will carry out the Forests, Water and Smiles - Sharing Abundant Nature with Tomorrow in Katashina Village Project at Katashina Village, Tone-gun, Gunma, from which the water is sourced for Coca-Cola East Japan's Saitama plant and Iwaki plant and where the company-owned Sugenuma forest is located. As the first event, it has been decided to implement the "Experience Nature Program in Marunuma Kogen Ski Resort", led by Coca-Cola East Japan. This program aims to use the Marunuma Kogen Ski Resort operated by the Nippon Paper Group in Sugenuma forest, owned by Nippon Paper and extending inside Nikko National Park, to create an opportunity for children and their parents to enjoy the snow-covered mountains, learning about the importance of nature as they do so.