Press ReleasesNippon Paper Industries Announces Start of Beverage Sales Adopting Elopak's Chilled Liquid Packaging Cartons for KIRIN's "Tropicana REAL FRUIT EXPERIENCE"Pure-Pak® Curve is a chilled liquid packaging carton with one elegantly curved corner panel to create product values.
Nippon Paper Industries Co., Ltd.
Nippon Paper Industries Co., Ltd. (President: Fumio Manoshiro; hereinafter "Nippon Paper Industries") concluded a license agreement with Elopak AS (Headquarters: Oslo, Norway; CEO: Niels Petter Wright; hereinafter "Elopak") in last March and introduced a line-up of chilled liquid packaging cartons globally marketed by the Norwegian company. KIRIN Tropicana Inc. (President: Ryo Tsutsumi) adopted the Pure-Pak® Curve for the fruit drink "Tropicana REAL FRUIT EXPERIENCE" (5 types) 900 ml and started nationwide sales of these products (excluding Okinawa Prefecture).
KIRIN's "Tropicana REAL FRUIT EXPERIENCE" 900 ml
(started sales on March 21, 2017) ※excluding Okinawa Prefecture
Pure-Pak® Curve is a chilled liquid packaging carton with one of the four corners elegantly curved. This curved corner panel can be used as a communication tool for product features, brand differentiation and on-pack-promotions. In addition, it also makes drinks easier to pour and reseal by attaching a closure to the carton.
Nippon Paper Industries has engaged in producing and selling liquid packaging cartons in Japan for more than fifty years and NP-PAK, a representative brand of Nippon Paper Industries, has been used as a familiar item that is essential to daily life. Last year Nippon Paper Industries started to market a line-up of new packaging cartons, such as NP-PAK Rock, as well as Elopak's Pure-Pak® Curve and Pure-Pak® Sense, as a tool for increasing product values. Nippon Paper Industries will continue to make proposals for further increasing the appeal of chilled liquid packaging cartons with our extensive know-how and advanced technological capabilities based on our experience as Japan's leading company in liquid packaging cartons.