Press ReleasesNippon Paper Industrie's "SHIELDPLUS®", Paper-Based Barrier Material that Shields Oxygen and Flavors, Adopted for Flexible Packaging Application for Food for the First TimeUsed for individual package of new crackers at Nagaraen, a long-established confectionery company in Gifu
Nippon Paper Industries Co., Ltd.
Nippon Paper Industries Co., Ltd. (President: Fumio Manoshiro; headquartered in Chiyoda-ku, Tokyo; hereinafter the "Company") is pleased to announce that SHIELDPLUS®, a paper material with barrier properties, has been adopted by Nagaraen Co., Ltd. (President: Yoshihiro Ichikawa; headquartered in Gifu, Gifu Prefecture; hereinafter "Nagaraen") for individually packaging "Motto Yasashii Ukai Senbei (cracker)" to be released on March 28. The Company had released this paper-based barrier material in November 2017 and had since been offering samples to customers. This is the first adoption of flexible packaging application for food.
Nagaraen has been pursuing its philosophy expressed in the phrase of Confectionery is a culture and delivering a social contribution message of Bridging to the Future on Our Own in consideration of the future of confectionery making, the future of the local community and the future of the planet. Its new product of Motto Yasashii Ukai Senbei is Japanese crackers carefully hand-made from locally produced ingredients and organic sugar. It will be marketed as an ethical product that considers environmental and social issues. Part of the sales will be donated to the preservation of water quality in the local Nagara River. The Company's SHIELDPLUS® serves as packaging material that constitutes part of the confectionery product to increase its biomass content and to help deliver its good flavor and taste to consumers until is best-before date.
The package and the cracker in it
Scene of branding
Nagaraen Co., Ltd. http://nagaraen.com/ (Only Japanese)
A long-established confectionery company established in 1953, it continues to produce baked confectionery items made from fresh ingredients produced in Gifu Prefecture and other parts of Japan.
Under the slogan of Let paper do what it can do, the Company is pushing ahead with paperising solutions that help resolve social issues. The SHIELDPLUS® series is produced by adding barrier functions to paper. It proposes paper as an alternative option to conventional barrier materials such as plastics and aluminum. From this April, the Company will be offering samples of the SHIELDPLUS® Premier, which features enhanced vapor barrier properties. Launching a dedicated sales team, the Company will explore development in extensive industrial applications beyond food packaging.