Press ReleasesNippon Paper Industries Provides "CELLENPIA^®", Carboxymethylated CNF, to RBP for "SURISURI", a New Nanotech Cosmetic ProductAdding "CELLENPIA^®" to a cosmetic lotion realizes a moisturizing effect and a comfortably dry, non-sticky feel

Nippon Paper Industries Co., Ltd.

Nippon Paper Industries Co., Ltd. (President: Fumio Manoshiro; headquartered in Chiyoda-ku, Tokyo; hereinafter, "Nippon Paper Industries") is pleased to announce that it has provided cellulose nanofiber*, CNF (brand:"CELLENPIA^®"), manufactured at the Gotsu Mill to RBP Co., Ltd. (President: Hiroki Matsuo; headquartered in Bunkyo-ku, Tokyo; hereinafter, "RBP") for the RBP's new cosmetic lotion.
RBP will begin distributing two nanotechnology-based cosmetic products using CNF as "SURISURI" (Lotion and Lotion Moist) via drugstores and variety stores around Japan on Friday, December 21, 2018.
"SURISURI" was developed on the concept of irresistibly attractive skin, to which everyone wants to rub. RBP's original technology "Nano Moist Barrier" has materialized a structure that can retain moisture on the skin. The combination of the technology with "CELLENPIA^®" realizes a moisturizing effect and a comfortably dry, non-sticky feel simultaneously.

Brand logo

　left）"SURISURI" Lotion

　right）"SURISURI" Lotion Moist

■New plant-derived material - "CELLENPIA^®", Nippon Paper Industries' CNF

Nippon Paper Industries has been focusing on the mass production of CNF since last year based on more than ten years of research and development.
CNF is a new plant-derived material. In particular, the CNF manufactured at the Gotsu Mill is Nippon Paper Industries' original product based on experience of manufacturing carboxymethyl cellulose (CMC), which the company has been manufacturing and distributing as a food additive for years. Nippon Paper Industries will continue to develop applications in a broader range of areas including food and cosmetics.

* ultrafine natural fiber made by defibrating wood cellulose into nanosize order